A guest speaker on book promotion
advised authors to repeat key information
three times.
Why?
Because repetition works.
Studies show that an opinion
expressed by an individual three times
is 90% as effective as
three people expressing the same opinion.
And it influences the group.
The group ends up holding the same views.
Gah!
I know this is true, but I hate the way most people implement this rule. Makes for some heinous reading and even more excruciating speeches.
There’s a way to do it that’s compelling; most people, sadly, don’t take the time to figure that out.