Last weekend I went looking for an ornament
for my Mom to give to her sister.
The ornaments are two piece,
one to be given to each sister.
My Mom gives this gift every single year
(regardless of price).
Except for this year.
I went into my regular card store,
they didn’t have it.
Told me to go to Hallmark.
Hallmark didn’t have it.
The market, it was explained,
wasn’t big enough…
For a large corporation.
It is perfect for small business.
And I know my local card store would have
directed their loyal customers there,
a solid source of new customers
for an aggressive young company.
Watch for big company delists.
It could be an opportunity for small business growth.