Brian Solis has a great post
on executives and public relations
including this point…
“Just because you created the product
doesn’t mean you’re the best person to sell it.
I’ve worked with some of the most passionate executives
that just don’t click with the people
they’re trying to engage –
no matter how hard they try.
Suck it up and get a spokesperson
who can help tell the story to the people
that will help grow your business.”
PR folks are experts.
Use those experts.