With the rise of YouTube and podcasts,
knowing how to look good on tv
is a must have skill
for the smart self promoter.
The basic rules are
not to wear black or white
(harsh on skin tones),
or red or orange
(these colors bleed).
Stick to solid colors
as small patterns create a moiré pattern
and large patterns are distracting
(as are dangling earrings and glasses in a shirt pocket).
Plan ahead as to not blend into the background and
dress for the hot lights
(using dress shields if you perspire easily).
Yes, a lot of do’s and don’t’s
but a tv spot can be a turning point
in a career or business.
It is well worth the preparation.