I was part of an online question
and answer session.
One of the people on the panel would, sure,
happily answer each question but
would address the person incorrectly.
I would send a question
with my writing name Kimber and
she would respond with Kimberly.
And this happened with every single question.
By the end of the session,
the group was openly hostile to her.
Yes, the sales rule of using the prospect’s name holds true
but use the right name or no name at all.