Ramit Sethi at
IWillTeachYouToBeRich.com
interviewed Laura Levine from
Jump$tart Coalition for Personal Finance Literacy
and asked why young people
don’t attend financial literacy classes.
Her reply included
“Because attending is a big admission
that they’re lacking education.”
The fear of looking dumb,
the same reason your prospect
won’t ask a beginner question about your product,
that easy question holding her back from buying.
So volunteer the information,
put an FAQ on your website,
include a brochure.
Make the information easy
for the prospect to access
without looking dumb.