I was told that once
I signed that first publishing contract,
my view of writing would change.
I didn’t believe it.
But it did.
Without a success under my belt,
expectations were lower.
I was on my own schedule.
I could write what I wanted when I wanted.
Now, there’s a benchmark, a schedule.
Is book #2 as good as #1 (#2 is better)?
There can’t be a long wait between #1 and #2.
When will #2 be ready?
The same is true with projects and products.
As soon as the iPod was deemed a success,
analysts wanted to know about the next product.
Once the iPhone launched,
eyes were on the product after that.
Keep the momentum rolling and
the product development funnel full.