A couple years ago,
I could contact a site owner and
have my banner ad up on their site
the next month.
No longer.
It is November and
I already have my spots reserved
for my May book launch.
Why?
Because space on the popular sites is in demand
and sells out quickly
(especially with eBook authors wanting
to advertise where their readers are… online).
So you may wish to re-look at
the online marketing lead times for
that new 2008 product launch and
adjust for the changes in the marketplace.