Tom Peters wrote a post on Pier 1’s challenges
and the lack of women on the board.
He feels that they are out of touch
with their customer base.
I agree.
When I’m developing a product,
I do so with the target customer in mind,
so it makes sense that
when I’m building the product development team,
I do the same.
Does that mean that I kick off talented team members
because they don’t mirror the target customer?
No, of course not.
But I do ensure that I have, at least,
one person representing that group,
even if that is the only role they have.