Although spam may irritate customers
in the long run,
in the short run, it is effective.
And it is inexpensive to use.
However, according to The Guerrilla Marketing Association,
personalizing the emails works even better.
“Personalized emails generated 42.7%
more click-throughs on average
to the web copy than non-personalized email.
Personalized emails generated 403%
more sales on average than
non-personalized emails.
Personalized emails generated 42.8%
fewer unsubscribes on average than
non-personalized emails.”
Take the extra step and
personalize.
This applies to traditional emails also.
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