Teens And The Power Of Free

The biggest lesson I learned this Halloween
was that teens still appreciate the power of free. 

Knocking on doors,
dressed in a costume, and
asking for candy is embarrassing
for the average teen boy. 

The power of free,
even a small free item
(30 cents worth of candy),
overcame this embarrassment,
making this demographic
over 50% of my trick or treaters. 

The first group commented on the quality of candy
and after that (likely due to the cellphones each boy had)
the waves of teens came. 

So don’t think of this group as spoiled 
and unwilling to appreciate free.  

Published
Categorized as Marketing