Tomorrow, a hundred target consumers
will knock on my door and ask for a favor.
I’m talking, of course,
about the Halloween tradition of trick-or-treating.
We, marketers, have an opportunity to ask
only one question while giving out the candy.
If you’re a beverage manufacturer,
that could be “what is your favorite drink?”
or if a toy retailer,
“what is your favorite toy?”
(perfect for the upcoming holiday season).
After getting the answer,
I reply “well, I don’t have a sticker of xyz
but what about this one?”
Happy kids and one happy marketer.