Saw a great spot promoting California last night.
The playful commercial “Work”
grabbed my interest, entertained,
educated, and
left me with a deep desire to re-visit the State.
There is only one thing holding me back…
That is one of the issues with marketing.
You can come up with a great promotion,
implement it at the perfect time
to the perfect target, and
have an incident undermine all that planning.
Luck does play a factor.