The closer people are to food,
the more they will eat.
Brian Wansink, author of Mindless Eating,
told CNN why
“every time we see it,
we have to make a decision.
Do we want to eat it or not?”
But this doesn’t only work with food.
It works with every purchase.
That is why Coca-Cola’s mission statement
includes the words “within an arm’s reach of desire.”
Can you move your product
closer to your customers?