A local businessman,
in his low budget tv ads,
dresses in tights and calls himself Cashman
(“I give you cash for your old jewellery”).
He is laughed at, ridiculed,
and… adored.
Everyone knows these ads.
Everyone knows his chain of stores.
And by acting crazy,
he makes crazy amounts of money.
It might not work for every business but
it works for his store and for his prospects.
And now, he has imitators
(but no one can beat the original Cashman).
With Halloween fast approaching,
there are opportunities for businesses to
get creative with marketing,
with promotions,
with advertising.
Most won’t for fear of looked crazy.
But a few brave businesses,
as Troy White encourages,
will and
those will break away from their competitors.