About a decade ago,
I pushed the beverage company
I was working for
to get into prune juice
(they resisted).
My thoughts were that
with the baby boomers aging and
the digestive issues that come with that,
prune juice sales would soar.
Classic, classic mistake.
Instead of focussing on the problem,
I focussed on the solution.
Prune juice isn’t booming
but sales of products
with probiotic cultures are.