Hearing no is part of sales.
Learning how to deal with objections
is a must for any salesperson.
Brian Tracy in this book “Be A Sales Superstar”
suggests using the Feel, Felt, Found method.
“When a customer says something
like “It costs too much,” you can say,
“I understand exactly how you feel.
Others felt the same way
when they first heard the price.
But this is what they found
when they began using out product or service.””