Greek philosopher Aristotle
over 2,000 years ago
talked about the three ways
people are persuaded (sold to).
They are ethos (image and character),
logos (logic), and
pathos (emotion).
This still holds true today.
The most powerful,
of course,
is a combination of the three
in one sales or marketing message.
Small typo: Ethos is listed twice. The third one should be “pathos” (emotion).