When I look for new product ideas,
I tend to look in different industries,
different markets.
Why?
Because those trends are proven
(with the plus that it is easier to sell
using a point of reference).
Robyn Waters in The Trendmaster’s Guide says that
“Trends with real staying power are often
a series of smaller trends fused together.
Trends that intersect and
complement each other are more likely
to be embraced by the consumer.”