Lately there has been focus on quitting,
quitting the big idea,
quitting quickly, etc.
so when do I know when to quit?
Based on missed benchmarks.
Over a year ago, I started up a new venture.
I had benchmarks for testing and for implementation.
Cost benchmarks
(I had a price ceiling so
margins could only move so much),
time benchmarks (production)
and sales ramp up benchmarks
(in writing so I couldn’t fudge with them).
The first two, the venture aced.
The third? It bombed.
I tweaked. Still bombed.
I tweaked a few more times. Bombs away.
So I folded and moved onto the next venture.
Was it a difficult decision?
Of course it was.
But it had to be made.