When many people think strategy,
they think boardroom strategy,
executives sitting around dreaming up
the big vision for the company.
So unless you’re in that select group,
you have nothing to do with strategy, right?
Wrong.
Vince Thompson, author of Ignited,
points out that 94% of strategy is
in reaction to the marketplace.
The lower in the hierarchy you are,
the more likely you are to be close to that marketplace,
the bigger the opportunity you have to suggest strategy changes.
Having trouble getting through to the top?
My most effective means has been
a typed letter, hand addressed and
mailed (externally) to the President.