There are two major companies
in the $62 Billion U.S. Golf business,
Nike and Fortune (owner of Titleist).
Fortune,
targeting the money rich baby boomers,
is number one in golf clubs, shoes and gloves.
Nike with Tiger Woods and his younger demographic
are snapping at their heels.
So are all the opps in golf already taken?
According to Rick Horrow of Horrow Sports Ventures,
20% of all new golfers are women.
Who is directly addressing their needs?
As crowded as a market appears to be,
there are always opportunities for a new entry.