I was talking to a friend
in the early stages of
a company start up.
She has been busy, busy, busy
sampling her product.
She must have given out a thousand samples.
When asked,
she’ll tell you that her marketing is working.
Its not.
The true test of whether marketing
is working is in the sales.
She hasn’t sold a single product
and she is quickly becoming known as the sample lady.
Unless your product is marketing,
marketing is not the goal,
sales are.