Guy Kawasaki did a 360 on his Truemors launch,
including the total price tag ($12,107.09).
What really interested me was the comments.
Most were unsupportive/borderline hostile.
He spent too much money,
they didn’t like the product
(even though they were not the target audience),
it could have been launched faster,
the success is unsustainable.
Now crank up the hostility
due to you not having Kawasaki’s history of success
and you get a pretty good idea
of what the reaction to your own ideas will be.
I’ve launched product successes,
I’ve launched product failures,
the negativity around each pre-launch
has been the same.
Good point K.
It’s easier and quicker for people to point out faults; seeing the glass half empty instead of half full. Self-knowledge and focus will be important to not be distracted by all the negative attention.
Kawasaki himself talks about polarizing users in one of his books. He says don’t make something that everyone is equally oblivious to instead make something that some people will love and some will hate. This is another way of talking about taregting.
K,
I am sorry if I was one of the big “complainers” about your new blog with lots of negative things to say. I have a problem with being negative, I know it. I think it’s great that you went out and took on the chalenge of doing your own blog.
I managed to get your RSS feed so I can read your blog through RSS the url is: http://clientk.com/feed in case anyone else is interested.
kleine2,
Actually your “complaints” were constructive and appreciated.
I didn’t get back to your email because
I was attempting to “fix” them before I did.
Bad pr, I know but I figured you would appreciate action over more talkity talk.
Anyone else and I would have held their hand.
The old blog name was better.
I 100% agree.
Unfortunately, I couldn’t secure a domain name anywhere close.
Comes with being the last one blogging.
The RSS feed thing…
well, I guess I messed up there.
I posted the feedburner sign up but not the RSS direct.
Thank you for doing that.
I’ll add it to my sidebar.
As for history,
I consider it owned by Jscott (blog pimp daddy at RoadToForbes).
That decision about content ownership was mine.
Its his call on what he wants to do with the old posts.
I will be revisiting most of the topics.
Nothing new is ever posted on this blog.
The ideas have been around since business began.
But I’ll be using fresh new examples.
Sereine,
I completely agree that some people will always see the glass as half full.
And unfortunately, those are the people most likely to speak up.
Very important to find yourself a super fan to offset.
Note:
A super fan is used for confidence boosting,
not business advice.