Men and women are different.
They have different needs and wants.
In everything, even housing.
Responding to the increasing sales to single females,
Gemstone is designing condo units in Las Vegas
especially for them.
The Diva suites have features such as
a vanity drawer plug for hairdryers,
terrace gardens with self-watering systems,
and walk-in closets with built-in organizers,
shoe storage, and full-length mirrors.
Can your product be better tweaked
for your target customer?
As John Carlton weighs in again
on long copy vs short copy
(long copy won years ago),
he reminds us that successful marketing
isn’t always the most “popular” marketing.
“It’s not entertaining…
it’s not often pretty…
and it’s not about “branding” or creating cool art.
Or even being “liked”.”
Its about sales.
Suck up the vanity
and do what works.
In Karen Salmansohn’s book Ballsy,
she points out that
“There are no wishy-washy rock stars,
no wishy-washy astronauts,
no wishy-washy CEOs,
no wishy-washy nobel prize winners.”
Determination is a key success factor
and so is dealing with negativity.
She advises to be like a cockroach
and “Refuse To Die.”
I hear it all the time.
I write better than she does,
why did she land a book deal?
I know more about the product,
why did he get the promotion?
Simple.
Talent is not enough.
Duct Tape Marketing’s John Jantsch
suggests adding creativity.
I advise adding marketing.
Regardless of the add on,
you need more.
Oh and hard work is a given.
Birth order decides IQ.
A new study by Dr. Petter Kristensen
shows that the average IQ
of the first-born men was 103.2
compared with 101.2 for second-borns
and 100 for third-borns.
Earlier studies show the same
relationship for women.
So what does this mean?
Absolutely nothing.
According to
another study by Jay Zagorsky,
people with a higher IQ,
although earning more on average,
end up with the same net worth
(all other factors being equal).
Stop using lack of smarts or birth order or…
as an excuse to do nothing.
Many email suppliers are moving
to the unlimited inbox,
no space restrictions.
The upside is that emails can be filed forever.
The downside is that emails can be filed forever.
Until now, I’ve used the inbox at capacity notice
as a reason to sort through my emails,
getting rid of garbage and
answering messages I’ve been procrastinating on.
Now, I have moved to formally scheduling this process.
As technology changes,
so must our processes.
When I travel,
before getting on that plane, train or ship,
I ensure that I know at least
three basic phrases in the native language (s)….
Hello,
Do you speak English?,
and
Thank you.
This isn’t about communicating obviously.
If the answerer says yes to the second question,
I could have as easily used English.
This is about making a connection
and showing respect.
Ursula Bauer,
author of the hot eBook Immortal Protector,
recently shared her tips on
how she juggled a corporate career,
family, blogging, and writing.
“It was all a matter of perspective,
I think, and perseverance,
along with a willingness
to reduce without mercy:
I wanted to write,
I wanted to publish,
I only had so many hours in my day.
What would contribute to that,
and what took away from that?”
Its all about focus and commitment.
Recently Wal-Mart announced
that they would be offering banking services
to their customers.
Why?
Because there is a market
and its lucrative.
Ed Kountz of Jupiter Research
points out that approximately 1 in 4 Americans
don’t have a traditional banking relationship.
These individuals
pay more for transactions
such as money transfers.
The number is higher in areas
with low to moderate income.
Exactly Wal-Mart’s target market.
When I hear an honest, semi-unflattering answer
in an interview,
I sit up and take notice.
Why?
Because this signals one of two possibilities.
One is that the person is an idiot.
In which case,
my candidate screening process should be tightened.
The other is that the person is so damn good
that she can be honest
and still expect to land the job.
These are the candidates I love.
Larry Winget in his book “It’s Called Work For A Reason”
points out one bit of interview honesty he loves.
“When someone says
“I don’t really like working with others,”
hire her and give her an office with a door and
a lot of work to do and then watch it get done.”