I love this cartoon by Hugh
at Gaping Void.
The pawn thinking that
all his hard work will allow
him to be King
and the King thinking that
all the pawn’s hard work
will allow him
to remain King.
A wonderful illustration of two people
thinking “what’s in it for me.”
That could be you and your client
or you and your boss.
When you frame your pitch
to appease her concerns
while satisfying your own goal,
you’ll have success.