By k | January 15, 2015 - 6:00 am - Posted in New Business Development

I’ve always been
an extra projects girl.
When I was in primary school,
I’d ask for extra assignments.
I didn’t do this for the marks.
I did this because
I wanted to be the best.
One of my early mentors told me
that if I did only what was expected,
expected results would be all I’d ever receive.
I didn’t want merely what I expected.
I wanted more.

Joe Montana,
in The Winning Spirit,

“Everyone who has been successful
in his or her chosen field
understands the importance of
practice and preparation.
To become outstanding
in a particular area,
we must learn to practice
with concentrate and focus.
Practice is our chance
to work on weaknesses
and get better.
When we’re working to
excel in something,
it is not enough to do
what is expected.
We must constantly strive
to exceed our own expectations.
Nor should we keep
starting and stopping
a practice regimen.
When we practice,
we must be consistent.”

Do more than what is expected.

By k | January 14, 2015 - 6:00 am - Posted in New Business Development

One of my early mentors
told me
to erase the word ‘problem’
from my mental dictionary.
“Successful people don’t have problems,”
he said.
“They have challenges.”
This change might seem minor
but it reframes the situation
into something manageable.

As Donald J. Trump states,
in Why We Want You To Be Rich,

“Problem solving is made much easier
if you think of problems as challenges.
You might as well view them that way,
since problems are a part of life.
Taking a positive spin on problems
will inevitably give you more energy.
I say ‘inevitably’ with confidence
because I know that’s a fact
and I know it from experience.
Confidence is a big step toward courage,
and fear will evaporate
when confronted with it.”

Erase the word ‘problem’
from your mental dictionary.

By k | January 13, 2015 - 6:00 am - Posted in New Business Development

One of my pen names
has over 80 stories available for sale.
This large selection
stresses readers out
and they often don’t buy
any of them.
So what I do is recommend 3 stories.
“If you’ve never read anything by me,
try X, Y and Z.”
This increases sales.

Mark Victor Hansen
and Robert G. Allen
in Cracking The Millionaire Code

“Researchers held two different taste tests
at a supermarket.
Test #1 gave shoppers
a choice to sample
any of 24 delicious confectionery jams.
Test #2 gave shoppers
a choice of only 6 jams.
Which test created more sales?
Test #2 increased overall sales
by 600%!
Keep it simple.”

If you have a wide variety of products,
consider promoting a limited selection.

By k | January 11, 2015 - 6:00 am - Posted in New Business Development

The best people in any field
constantly learn.
This applies to writing,
to business, to bartending.

Paul McGee*,
one of the best cocktail bartenders
in the world,

“I read a lot:
old cocktail books,
new cocktail books, blogs.
I try to carve out
a couple hours
every day for reading.”

Are you devoting
a couple of hours every day
to become the best in YOUR field?

*December Southwest magazine

Simplicity is damn difficult.
I spend more time
on these 100 word posts
than many bloggers spend
on 3,000 word posts.
It isn’t easy to make
the complex simple,
the long short.
This is a skill,
a skill that can make you
very successful.

Tony Robbins*
“The key to converting
what I learn into something useful
to others is simplicity.
Early on in my career,
I realized that complexity
is the enemy of execution.
If I can distill an idea down,
people know the game is winnable.”

Donald J. Trump,
in Why We Want You To Be Rich,
“I also believe that
simple is better.
Not that simple is easy.
Distilling something down
to its essence
can take time
and a great deal of thought.”

Strive for simplicity.

*December Southwest magazine

By k | January 8, 2015 - 6:00 am - Posted in New Business Development

A buddy is considering
starting his own business.
I asked him why.
His reason?
It’s one of the best ways
to become wealthy.
Yeah, that might be true
but money isn’t enough.
There might be years, decades
of little earnings
before a founder sees any return
on his or her investment.
We need a reason to continue
during these lean years.

What are the questions
prospective entrepreneurs
should ask themselves?

In the December
Southwest magazine,
Eric Little,
senior vice president
of franchise development
at Right At Home,

“‘Why are you going
to do this to yourself?’
Owning your own business
is as difficult as it is rewarding,
so it’s important
to have a compelling reason.
Another question to ask:
‘How great is the need
for this product or service?’
You want a franchise
that has customers now
and will continue to have them
in the future.”

What is your compelling reason?

By k | January 7, 2015 - 6:00 am - Posted in New Business Development

If you think the world
is against you,
you’re likely right.

Andy Andrews
in The Noticer

“When a person is negative,
complaining, and disagreeable,
other people stay away.
And that person receives
less encouragement
and fewer opportunities
—because no one
wants to be around him.”

I know I do this.
I stay far away from complainers
as I find that attitude is contagious.
Complainers attract complainers.
Successful people normally don’t complain.
I prefer to be around successful people.

Think twice about being negative.

By k | January 6, 2015 - 6:00 am - Posted in New Business Development

One of the things
I’ve loved about my working life
is the variety.
I’ve worked in many different industries
doing many different things.
I’ve always been learning.

Actor and comedian
Martin Short,
in the November/December 2014
The Costco Connection,

“The main verdict
involving a career is,
at a certain age,
are you bored by it,
anxious for it to end or
wish it would never end?

I’m in the latter category.
One of the reasons
it’s been that way for me
is that it’s always been
so amazingly varied.
As long as you keep varying it up,
you keep growing
and you keep being fascinated,
because it’s always new.”

Are you varying it up?

By k | January 4, 2015 - 6:00 am - Posted in New Business Development

Some of my relatives
come from a culture
where saying
anything that pops into their heads
is considered okay.
They claim
they’re being ‘honest.’

Being brutally honest
is answering “yes”
when someone asks us
if we think her product packaging is ugly.

If the person doesn’t ask,
there’s no reason
to tell her
the product packaging is ugly.
Of all of the random comments
to share,
choosing to insult someone’s work
is rude, not honest.

Especially if we have no other context
for the comment.
Do we know her target market,
that target market’s perception of beauty,
what she wants the package to do?

If we’re being completely honest,
we should also add
that we don’t know
what the f*ck we’re talking about.

Being rude
isn’t the same as
being honest.

By k | January 2, 2015 - 6:00 am - Posted in New Business Development

If I hear another business guru
say that “Failure is a great thing”,
I’m going to punch him in the nose.

Failure isn’t a great thing.
Failure sucks
great big hairy donkey balls.
It is a kick to the pelvis,
a knife in the gut,
a killer of dreams.

Failure, however, IS part of life
and especially part
of building a business.
There’s no avoiding it.
You WILL fail
and it will hurt like a son of a b*tch.

To make failure hurt less
and to ensure the same failure
doesn’t happen again,
we should learn from it.

But don’t tell me
failure is great
’cause it sure the hell isn’t.