By k | May 10, 2016 - 6:00 am - Posted in New Business Development

Sales, partnerships,
other opportunities
are often awarded to the confident.

No one is confident
100% of the time
but
we can fake it
and often,
simply by faking it,
we can become more confident.

Lillian Glass,
a body-language expert,
shares

“Confident people are always looking up,
never down at the table,
the ground, or their feet.

Whether in conversation
or just walking in the office hallway,
they’re looking at other people.

They’re engaging them
through their eye contact.”

Look upward.
Convey confidence.

By k | May 9, 2016 - 6:00 am - Posted in New Business Development

We often throw around phrases
like ‘calm while under fire”
when describing great leadership.

Some folks think
this means great leaders don’t freak out.
They don’t get scared.

It doesn’t mean this.
Everyone gets scares.
What it means is
great leaders don’t SHOW their fear.

Why don’t they show it?

Because when a leader shows her fear,
her followers totally lose
their sh*t.

If she ACTS calm,
her followers tend to calm down also.

Bill Treasurer
shares

“Often that means that
your leadership demeanor
needs to be compensatory
to your followers’ demeanor.

When people are freaking out,
you need to portray confidence and resolve.
When people are complacent and apathetic,
you need to portray worry and concern.

This may not exactly be authentic,
but it’s what people need and
what the role of leader calls
for you to portray.”

Act the way
you want your followers to act.

By k | May 7, 2016 - 6:00 am - Posted in New Business Development

This time of the year,
the weather is getting warmer,
friends are on vacation,
and it is easy
to feel lazy.

Fight it.

Building businesses takes dedication
and hard work.

Nick Woodman
shared

“To get GoPro started,
I moved back in with my parents
and went to work
seven days a week,
20 hours a day.
I wrote off my personal life
to make headway on it.”

Remind yourself why you’re passionate
about this business,
why it is worth the sacrifices,
why you need to do this.

And then work it.

By k | May 6, 2016 - 6:00 am - Posted in New Business Development

I keep a close eye
on what my competitors are doing.
Their actions and products
change my customers’ expectations
of my own products.

However, I am more focused
on what my customers/prospects want,
what is missing in the market
that they desire.
I like to be where my competitors
aren’t yet playing.

Jeff Bezos
once said

“If you’re competitor focused,
you have to wait
until there is a competitor
doing something.

Being customer focused
allows you to be more pioneering.”

Keep track of what your competitors
are doing
but focus on your customers/prospects
and what they desire.

By k | May 5, 2016 - 6:00 am - Posted in New Business Development

A loved one and I have an agreement.
When he’s down,
I pep him up.
When I’m down,
he peps me up.

Why?

Because it is very difficult
to be successful
when we’re feeling down.
We are unlikely to work hard,
to excite prospects about our products,
to rally people around our missions.

As Brian Tracy
once said

“Optimism is the one quality
more associated with
success and happiness
than any other.”

Consider pairing with someone
and help pep each other up
when you’re down.

By k | May 4, 2016 - 6:00 am - Posted in New Business Development

Before I publish a book,
I ask myself,
“Will this book excite readers?
Will they talk about it?
Will they recommend it to friends?”

In this crowded marketplace
(and EVERY marketplace is crowded),
it makes no sense
to launch an okay product or service.
No one will talk about it.
Few people are likely to buy it.

Products and services have to thrill
at least one prospect
enough that she talks about them,
starts the buzz on them.

Paul Graham,
serial entrepreneur,
once shared

“It’s better to make
a few people really happy
than to make
a lot of people semi-happy.”

Thrill prospects
with your products or services.

By k | May 3, 2016 - 6:00 am - Posted in New Business Development

Building a business
is a marathon,
not a sprint.

I market my products every day,
make a few sales every day,
push development of products
ahead every day.

It feels like I’m making a lot of effort
for nothing,
like I’m not achieving anything.

Then five years into a brand (pen name),
one of my products made its way
onto the USA Today Bestseller List.
That customer here and that customer there
added up to an impressive sales base.

Bill Gates
once shared

“Most people
overestimate
what they can do in one year
and underestimate
what they can do in ten years.”

Keep pushing forward.

By k | May 2, 2016 - 6:00 am - Posted in New Business Development

Every damn day on social media,
I see a writer
correcting a reader’s
or a reviewer’s grammar.

A knowledge of grammar is expected
of writers.
A reader doesn’t necessarily need this knowledge.

You might be shaking your head
but I bet you’ve caught yourself thinking
negatively
about a person
because she doesn’t know anything
about your area of expertise.

I know I’ve had these thoughts.

One of the reasons
we’re valuable to others
is because we know something
they don’t.

Never look down on customers
or partners or vendors
for not knowing about our area of expertise.
This is why they need us.

By k | May 1, 2016 - 6:00 am - Posted in New Business Development

A writer buddy was telling me
that she plans to incorporate her writing business
because XYZ bestselling writer did that.

My financial adviser,
after looking at my finances
and
talking to me about my plans for the future,
suggested the exact opposite.

Yes, a great success hack
is to figure out
the methods or techniques
successful folks
have employed
and then investigate them.

But the key word is ‘investigate’.
These successful folks aren’t you.
Their businesses aren’t exactly the same
as your business.
Everything they do
won’t be viable for you
or your business.
It might, in reality, be harmful.

Do what successful folks do
WHEN
it works for you and your business.

By k | April 29, 2016 - 6:00 am - Posted in New Business Development

Seth Godin
shares

“A problem is open
to a solution.
That is what makes it a problem.

A paradox,
on the other hand,
is gated by boundaries
that make a solution impossible.”

The solution,
as Seth Godin points out,
is to remove a boundary.

I see this in the product development
for my stories all the time.
I’ll write myself into a corner,
putting my characters in a situation
where they can’t possibly survive.
That’s a paradox.

Then I’ll rewrite the scene
changing one small thing.
Maybe the heroine has two guns
instead of one.
Or she is standing closer to a door.
Or the villain arrives a moment later.
And the scene works.
The paradox becomes a solvable problem.

If you’re struggling with
an unsolvable problem,
consider removing one of the boundaries.