By k | March 28, 2017 - 6:00 am - Posted in New Business Development

The romance novel market
is extremely crowded.
6,000 books a day
are released on Amazon
and many of them are romance novels.

Readers have the luxury
of only reading a certain type of romance novel
and they do exactly that.
If they like wolf shifter romances,
that is ALL they read.

Which means if a writer,
who normally writes vampire romances,
changes to wolf shifter romances,
she loses all of her vampire romance readers.

The ONLY way to survive
in this crowded market
is to stick to one niche.

Even the huge selling writers
are niche.
They might write everything
but they only publish a certain type of book
and that’s it.

Seth Godin
shares

“More breadth,
though,
doesn’t cause change,
and it won’t get you noticed.

Focus works.
A sharp edge cuts through the clutter.”

In a crowded market,
consider focusing on a niche.

By k | March 27, 2017 - 6:00 am - Posted in New Business Development

I might joke around
with readers
but I take my work
as a romance writer
extremely seriously.

As Seth Godin
explains.
That isn’t the same thing
as taking my work personally.

“Professionals take their work seriously.
The work matters,
the impacts and externalities are real.

On the other hand,
we can’t take it personally.
When someone rejects an idea,
or if a project doesn’t succeed,
we’ve learned a valuable lesson
about strategy and about tactics,
but it’s not a reflection
on our worth as a human.”

One of the things
that helps separate
my personal self
from my writing self
is my use of a pen name.

Trolls might target
(Pen Name)
but (Pen Name) isn’t
(Real Me).
The pen name creates a distance.
It allows me to see the situation
more impersonally.

Brand names or business names
can do the same thing
for entrepreneurs.

Employ tactics
that allow you to take
your work seriously
but not personally.

I don’t feel right
unless I have a book
(a product)
available for pre-order
(waiting to release).

New Product Development
in today’s constantly changing world
is a continuous process.

Very few companies
can release one product
and that’s it
and expect to be successful.
Even Coca-Cola launches new products
every year.

What does this mean?

You should consider
always having new products
in the development funnel.

They don’t have to be your focus.
That should be your current product.
But you might wish to
slowly push them ahead.

You will need a next product
eventually.
Incorporate that in your plans.

By k | March 24, 2017 - 6:00 am - Posted in New Business Development

A recent webinar
stated
that there were
6,000 books a DAY
loaded at Amazon.

That fact
can be intimidating
for a writer.

Until I remind myself
that there is only ONE book
exactly like mine.
If readers want to buy that book,
they have to buy my book.

Ed Sheeran
shares

“Stuttering is not a thing
you have to worry about at all
and even if you have
quirks and weirdness,
you shouldn’t be worried about that.

Just be yourself
because there’s no one in the world
who can be a better you than you
and if you try to be the cool kid in class,
you’ll end up being very boring.

Be yourself.
Embrace your quirks.

Being weird is a wonderful thing.”

All artists,
entrepreneurs,
product designers
are weird.
Embrace it.

By k | March 23, 2017 - 6:00 am - Posted in New Business Development

There’s no such thing
as perfect.
Everything has imperfections.

There IS, however,
such a thing
as over-refined.

In writing,
we call this over-editing.
It is when a writer
revises and revises
until she revises all of the magic
out of her story.

Emotional scenes
are often raw and imperfect
and usually shouldn’t be touched.
When my editor says,
‘this makes me cry,’
I leave that scene alone.

That should be your cue too.
If a prospect says,
‘I love this,’
leave it alone.
Consider it done.

You CAN rework all of the magic
out of your product.
Be conscious of this.

By k | March 22, 2017 - 6:00 am - Posted in New Business Development

Readers in my niche
are buzzing about
my most recent release,
calling it different, exciting, new.

It IS
different, exciting, new…
for that niche.
In other niches,
it has been done.

I learned this trick
in my consumer product days.

Study the products
that were excitingly different and successful
in other industries.
Figure out the core reason
customers were raving over that product.
Then apply that to our own industry.

That’s a success cheat
and it often works.

This is why I recommend
that you stay current
with other industries,
especially entertainment fields.

Look to other industries
for new product development
inspiration.

By k | March 21, 2017 - 6:00 am - Posted in New Business Development

I was fortunate to be
one of four midlist writers
involved in an event
with massively successful writers.

These massively successful writers
were chatting,
talking about the problems
they are having at their level
(and EVERYONE has problems).

I was quiet,
focused on learning,
knowing that some day
I might have the same problems.

One of the other midlist writers,
however,
piped up and said
she’d be thrilled
to have their issues.

The conversation shut down.
The other writers realized
they weren’t around their own kind,
around folks who understood.
They’d be judged
as being ungrateful
for discussing their very real issues.

Next time,
it is likely
organizers won’t invite
the midlist writers.

a) Everyone has issues.
If you want others to help you
with your issues,
you should, at the very least,
listen to their issues.

and

b) Gratitude is great
but it doesn’t solve those issues.
Telling someone to be grateful
is the equivalent of
telling that person to shut up.

Words matter.
Choose them wisely.

By k | March 18, 2017 - 6:00 am - Posted in New Business Development

When people think of writers,
they think of people
locked in their rooms,
typing away,
alone,
cut off from the world.

But a big success factor in writing
is the same big success factor
that we see in almost every field
- relationships matter.

Avani Patel,
Founder of
TrendSeeder,
shares

“One of the things
about these types of industries
is that
relationships matter.
That’s what opens doors.

I made the decision
to go back to business school
in New York
to work on building out
that network for myself again.”

Relationships matter.
Invest in them.

By k | March 17, 2017 - 6:00 am - Posted in New Business Development

I work damn hard
on the writing business.
I put in long hours.
I’ve hired a great team.
I study the market
and I promote heavily.

But a good portion of my success
is due to luck.

How do I know this?
Because buddies have done the same,
have worked as hard,
have better teams,
more talent
and they don’t yet have
my level of success.

I can point to the lucky breaks
I’ve received.

For example,
a big writer in the same niche
mentioned my books to her readers.
She hadn’t had a book release
in that niche for a year
and her readers were willing
to try another writer.

A big movie in my niche released.
Book bloggers,
wanting to be trendy,
covered my niche
and spotlighted my release.

The list goes on.

EVERY success
is due,
in some part,
to luck.

Which means we should be grateful
when we experience success.
We should be understanding
of those who haven’t yet been ‘lucky.’
We should be humble.

All of this,
happily,
will lead to our success
being a greater source of joy
for us.

Successful people are lucky people
(and we are all successful in some way).
We should never forget that.

By k | March 16, 2017 - 6:00 am - Posted in New Business Development

When I was publishing my stories
through publishers,
I kept a list of the cover artists
and the editors
I worked with and loved.

I never thought I’d need them
but they were talented
so I figured keeping track of them
wouldn’t hurt me.

Years later,
when the publishing scene shifted
and I decided to Indie published,
I was thrilled to have that list.

Seth Godin
shares

If you’re seeking
to be in someone’s file,
it helps to build up
a body of work,
and to maintain a presence
on the web
so that people can see
who you are
and
what you do.

And if you’re seeking
to make projects happen,
it helps to keep your file
of skilled and passionate people
up to date…”

Access to talented people
is a huge asset.
Maintain your database of talent.