By k | February 17, 2018 - 6:00 am - Posted in New Business Development

I made an offer
to my writing chapter
to host an online workshop
for free
(a way to give back).

No one responded.

I was told a writer
was organizing
a multi-writer series
and desperately needed participants.
I volunteered.

No one responded.

I didn’t chase these offers.
I didn’t send additional messages
(I know the first ones
were received).

I merely moved on.

There are plenty of places
that would FIGHT
to have you as a volunteer.
Think twice
about chasing after opportunities.

By k | February 16, 2018 - 6:00 am - Posted in New Business Development

Black Panther
is releasing this weekend.
Judging by the buzz,
it will be a success.

What is exciting
for me,
as a product developer,
is that this movie
to me,
is
a no-brainer ‘product’,
an easy win,
yet it hasn’t already been done
(in this way).

There are many products
like this.

Plus-sized heroines,
for example,
have been popular
in self-published Romance Novels
for years.
Traditional New York Publishers
have only recently ‘discovered’ them.

This is why the world needs
people like you and me,
people who are bringing
what we might think of as
no-brainer products,
easy wins,
to customers/readers/viewers.

Develop these products.

By k | February 15, 2018 - 6:00 am - Posted in New Business Development

I’ve hit the USA Today Bestseller Lists
a few times.
I sell an okay number of books.
Many writers view me
as a success.

Which gives me some power,
especially the power
to do good,
to encourage others,
to make things ‘normal.’

For example,
I recently posted that I don’t sleep
the night before any book
releases.
I worry about whether or not
readers will enjoy my book.

If I posted this ten years ago,
the responses would be
“You have to learn
how to handle this.”
or
“You shouldn’t worry.”
or
“If you spent more time on your book,
you’d feel more confident.”

Yep, I’d be shamed
for caring about
whether or not my readers (customers)
like my book (product).

Now, after seeing a bit of success,
I make that statement
and the response is
“I do the same thing.
Yay!
I’m normal.”

THIS is powerful.
Use this power to make people
happier.

By k | February 9, 2018 - 6:00 am - Posted in New Business Development

I complete an average
of one 30 minute webinar
about the Romance Writing Business
a week.

I’ve done this
for over a decade.
It has made me
a better writer
(product designer)
and a better marketer.

I don’t think
it is a coincidence
that my income has increased
along with my knowledge base.

Invest some time
every week
in increasing your knowledge
about your business/industry.

That investment WILL pay back.

By k | February 7, 2018 - 6:00 am - Posted in New Business Development

Many business builders
want their product/service
to go viral.
They want customers to talk about
and sell their products/services
to other people.

They tell me
it is ‘free’ promotion.

It isn’t free.

The cost of going viral
is taking risks.
It is producing a product/service
that is special or extreme
in some way.

The goal is to have
more people love
the difference
than hate it.

But there’s a very real possibility
that EVERYONE will hate it.

Going viral
isn’t merely luck.
It is a calculated risk.

Are you prepared to take
that risk?

By k | February 5, 2018 - 6:00 am - Posted in New Business Development

I asked my cover artist
for a special request last week.
She normally requires a month’s notice.
She’s THAT busy.

But she needed cash today
so she completed my special request today.
She KNOWS I pay my bills
as soon as I receive them.

In the Romance Novel business,
time IS truly money.
An extra day of sales or pre-orders
can make a big difference.

Paying bills upon receipt is rare
and it WILL get a writer’s projects bumped
to the front of the line
…which in turn
gives that writer extra days of sales.

Cash flow is always king
but sometimes parting with cash quickly
means receiving more cash.

Consider if paying bills on receipt
will INCREASE your cash flow.

By k | February 2, 2018 - 6:00 am - Posted in New Business Development

A buddy of a buddy
runs a stable.
She has huge monthly expenses.
These costs are fixed.

Unfortunately,
most of her revenue
comes from a pay-as-you-ride
riding school.
One Saturday, she might have 100 riders.
The next Saturday, she might have no riders.
Her revenue is highly variable.

This can be a recipe for disaster.
If there’s a drop in revenue,
she can’t cut costs.
Her expenses remain.

When you build your business,
pay attention to
the type of revenues
vs
the type of expenses.
Ideally, you want these to match.

(Putting riders, in the example,
on a monthly fee program
would be one solution.)

By k | February 1, 2018 - 6:00 am - Posted in New Business Development

If you’re a woman
and building a business,
you WILL deal
with sexist trolls.

Heck, if you’re a woman
and doing anything,
you will deal with them.

And if you have daughters,
they will deal with them also.

I receive sexist comments
from trolls
on client k
all the time.
It is one of the reasons
I have comment moderating on.

If they’re not alarmingly personal,
I delete them
and move on.
If they are alarmingly personal,
I contact the police.

Others deal with them
with humor.

Jade Hameister,
a 16 year old
Australian explorer,
posted a photo of her
holding a sandwich
at the South Pole
and
wrote

“I skied back to the Pole again …
to take this photo
for all those men
who commented
‘Make me a sandwich’
on my TEDX Talk.

I made you a sandwich
(ham & cheese),
now ski 37 days
and 600km
to the South Pole
and you can eat it xx.”

She’s 16, a child,
and she’s receiving these sexist comments.

If you’re a woman,
you’ll receive them too.
Be cautious
but don’t let the comments stop you.

By k | January 30, 2018 - 6:00 am - Posted in New Business Development

When I was a new writer,
I was offered
very few opportunities.

Few review sites
would agree to
review my books.
Few bloggers
would agree to
interview me.
No one would share
my release information.

It took quite a bit of work
to get any traction.
I would send out 100 requests
and get 1 ‘yes’.

Many writers quit
at this stage.
It is too hard.
They believe it will
remain that difficult
forever.

But momentum builds.
That first ‘yes’
leads to three ‘yes’ responses
the next time I ask.
Those three ‘yes’ responses
lead to ten.
Soon, bloggers, reviewers, oppotunities
are coming to YOU.

I now receive
one “OMG! I can’t believe I was offered this!”
opportunity a WEEK.

Don’t get discouraged.
Momentum builds.

By k | January 29, 2018 - 6:00 am - Posted in New Business Development

When you have a bit of success,
you WILL hear people
talking about you negatively.

The thing is…
it’s highly likely
these people have ALWAYS
talked negatively
about you…and others.

It is merely
when you have success,
they talk more openly.
They believe you can ‘take it’
or they’re doing the world
a public service
by ‘keeping you humble.’

F*ck them.

There are billions of people
in this world
and many of those people
would be happy for you.
They want to help you.
Concentrate on those people.

Seth Godin
shares

“People have been
talking about you
behind your back
ever since fifth grade.
Now, of course,
you can eavesdrop
whenever you choose.
Don’t.

Turn it off.
Walk away.
Accept the lack of perfect.

Better to make something important
instead.”

The talk has always been there
and will always be there.
Don’t let it stop you
from changing the world.