A client k reader
contacted me,
asking me
why I had to bring up race
as a reason
to use or not use our photos
in our marketing materials.
I brought it up
because it IS a factor.
This blog isn’t about being
politically correct.
It is about reality.
The reality is…
we are more likely to buy
from people who look like us.
The reality is…
there’s discrimination against
some groups of people
wherever you happen
to be building your business.
Often these groups have race
as a characteristic.
Ignoring this
doesn’t make it go away.
Learning how to decrease
its impact
should increase our sales
and the probability
our businesses
will be successes.
Race IS a factor.
As is
gender,
body size,
physical appearance.
Plan for this current reality.