We have a writer
in one of our writing groups
who always contradicts
the expert posts.
A member of
the Million Dollar A Year Club
will share a strategy.
This writer will comment
about why he KNOWS
the strategy doesn’t work.
He will share percentage sales lifts, etc.,
concrete numbers.
It sounds like he knows
what he’s talking about.
Today,
he posted one of his tests.
Instead of percentages,
it accidentally revealed his sales
for the month.
They were less than my sales
for the DAY.
The results for his ‘tests’
wouldn’t even be a rounding error
for many of us.
All advice isn’t equal.
Evaluate the source.