I’m lazy.
I’m guessing you’re lazy also.
Most people are.
And most people
in life
do the bare minimum.
They do the minimum
an employer requires.
They build a business
that gives the customer
what he/she needs
to be satisfied
and nothing extra.
Some people think
being exceptional
is difficult.
It isn’t.
Being exceptional
can be as easy
as doing one extra thing.
Do that extra thing.
Be exceptional.