The true target prospects
for coupons and samples
aren’t bargain shoppers.
The true target prospects
are shoppers
who normally pay full price.
Coupons and samples
are one time tactics.
We offer a coupon
for $1 off our product.
The prospect uses the coupon
the first time
and then, in the future,
buys the product at full price.
Die hard bargain shoppers
don’t ever pay full price.
Will you attract bargain shoppers
with coupons and samples?
Yes, but they aren’t the people
you should be designing
your coupons and samples for.
Design your coupons and samples
to appeal to people
who normally pay full price
(i.e. often the people
who are interested in quality).