Assume Everyone Is Alone Today

I sell Romance Novels.

You would think
today,
I would be posting
on social media,
asking readers
what they’re doing
for Valentine’s Day.

I’m not.

I assume everyone,
every reader (customer),
every potential reader (prospect),
is alone today.

I might send them Valentines.
I might post cute memes.
But all of this is designed
with that assumption.

This makes everyone
feel good.
The couples (or more) feel special.
The single folks feel normal.

Assume everyone is alone today.

Published
Categorized as Marketing