By k | February 13, 2018 - 6:00 am - Posted in Marketing

Don’t do this.
It makes matters worse.

In our minds,
we think,
‘If our favorite customers
know times are tough
for us,
they will rally behind us
and support us.’

The reality is…
if our favorite customers
know times are tough
for us,
they will immediately start looking
for a business to replace ours.

I do this.
Almost everyone does this.

When I need to vent
about sucky sales,
I go to a group of my trusted peers.
Their sales might be sucky also
and they’ll sympathize
or, in the best case,
their sales AREN’T sucky
and they have ideas
to make my sales better.

Don’t tell customers
your sales suck.

This entry was posted on Tuesday, February 13th, 2018 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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