I tend to post
on social media
every day.
I also reply to messages
within a day.
If I go two days
without posting
or replying,
some readers (customers)
feel like I no longer care
about them.
I don’t want that
to happen.
Maintaining the same
level of engagement
with customers
and on social media
can be important.
When deciding
how often to post,
assume you’ll be posting
that frequency
forever.
(Which is why I only post
once a day.)