By k | February 7, 2018 - 6:00 am - Posted in New Business Development

Many business builders
want their product/service
to go viral.
They want customers to talk about
and sell their products/services
to other people.

They tell me
it is ‘free’ promotion.

It isn’t free.

The cost of going viral
is taking risks.
It is producing a product/service
that is special or extreme
in some way.

The goal is to have
more people love
the difference
than hate it.

But there’s a very real possibility
that EVERYONE will hate it.

Going viral
isn’t merely luck.
It is a calculated risk.

Are you prepared to take
that risk?

This entry was posted on Wednesday, February 7th, 2018 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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