By k | February 6, 2018 - 6:00 am - Posted in Sales

I see at least a post
a day
from new writers
that goes something like this…

“All of my friends, family members,
loved ones
said my book idea was GREAT.
They’d buy it if I wrote it.
I wrote it.
Why aren’t they buying it?”

I’ve seen this same thing
during my years in product development.
People will tell us
it was the best idea ever
and they couldn’t wait to buy it.
Then they didn’t.

As Seth Godin
shares

“‘Would you’ questions
almost always fail
to evoke useful information.
That’s because people are nice,
and want to spare your feelings.
“Sure, if you built x, y and z,
then of course I’d consider buying it.”"

Unless there’s a commitment
with that promise of a sale,
don’t count on it.

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