Yesterday,
I mentioned that
I focus on one social media platform
-Facebook.
However, I’m aware
that any reach I have on
a social media platform
can evaporate over night.
I don’t own the platform.
I have little control
over it.
I regularly drive
Facebook contacts
to my newsletter
and to my website.
THOSE platforms
I CAN control.
John Lincoln,
CEO of Ignite Visibility,
shares
“Your best bet is
a website
as your main designation online.
Invest in social media,
but know that at any point
you could lose that reach
and traffic channel.”
If you lose access
to your social media platforms
today,
can you still contact
your prospects/customers?