Reduce The Number Of Steps

A new writer put out
a call for blog posts.
She asked people to email her.

I emailed her.
She sent me the details.
She didn’t send the sign up information.

I contacted her again.
She sent me her blog site URL,
said I had to scroll down
to find the sign up.

The sign up
didn’t allow guest bloggers
an opportunity
to choose a date.
It also didn’t tell us
where to send the posts.

Which means
there are likely a few more
contacts
before I’m confirmed
as a guest blogger.

No, thank you.
The readers I gain
are unlikely to warrant
the time required.

If your service is super popular,
in demand,
sure, have a gazillion steps
to qualify for it.
The extremely needy people
will walk through them.

Otherwise,
make it easy for people
to participate.

Published
Categorized as Marketing