By k | January 9, 2018 - 6:00 am - Posted in New Business Development

I recently returned
from a cruise
on board the Caribbean Princess.
This ship has
one of the best libraries at sea.

How do they do this?

It’s simple.
They have a paperback exchange.
Cruisers can take a book
and leave a book.

Many cruisers, like myself,
take multiple books
on vacation with them.
Instead of discarding the books
somewhere,
I left all of these recent releases
in the ship’s library.

Some cruisers forget
to bring books
(or they read the books
they brought quickly).
They borrow these discarded books.

For no cost,
other than some shelf space,
the cruise ship
has added value to
their customers
AND decreased waste.

Is there waste
in your company
you can convert
to a bonus
for your customers?

This entry was posted on Tuesday, January 9th, 2018 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.