We have a saying
in the Romance Novel Business
– Once a story is published,
it belongs to the reader,
not the writer.
What this means is
writers can’t control
how their stories are interpreted.
Readers bring their own viewpoints
to each story.
No two readers read the same story.
This applies to ANY type
of communication,
including marketing copy
and sale pitches.
“What you say
is not nearly as important as
what we hear.”
Don’t assume your customers/prospect
have interpreted your words
the way you want them
to be interpreted.
Consider verifying
your message has been received.