By k | December 29, 2017 - 6:00 am - Posted in Marketing

Have a product
that wows during demonstrations?
Consider taking those demonstrations
with instructional videos.

As with live demonstrations,
it is important to make them brief
and entertaining.

Jason Hsiao,
co-founder of

“Unlike a theater-going audience
where you know people
will watch a movie
until the very end,
viewers of online video
have a much shorter attention span.

So start with
what’s most important
and ensure people see
what the end state can be.”

Consider instructional videos
for products that wow
during demonstrations.

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