By k | December 6, 2017 - 6:00 am - Posted in Marketing

One of the things
I sell,
in the Romance Novel business,
is love.

Because I sell this
in my books,
I try to sell this
with every reader (prospect)
interaction.

I ask them about their lives.
I listen.
I give them virtual hugs
when they’re sad.
I share jokes
on my social media accounts.
I respond to their comments.
I care.

And this is one of the reasons
they buy my stories (products).

Seth Godin
shares

“We care more.

It’s easy to promise
and difficult to do.

But if you did it,
it would work.

More than any other skill or attitude,
this is what keeps me
(and people like me)
coming back.”

Do you care
about your customers?
Do you show
this caring?

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