One of my least favorite covers
in one of my best selling series
is the readers’ hands down favorite.
They love the cover model.
I think he’s hideous.
But my cover artist,
someone who has spent years
figuring out
what images romance readers love
on covers,
chose him
and I trusted her.
I also knew I wasn’t
necessarily my target customer.
Yes, I would buy my books
if they weren’t written by me
but I’m not the ideal reader,
the super fan
who convinces everyone around her
to read the same books she does.
You are likely not your target customer either.
We’re business builders.
We have unique personalities.
That automatically makes us
‘different’ customers.
Remember that
when you’re making decisions.