The white guy’s network
is still alive
and well
and very strong
in the US.
Seth Godin
has a great post
on how to compete
with folks
having that advantage.
As a business builder,
I prefer not to compete.
Women are 50.8 percent
of the population in the US,
157 million people.
That’s a big enough market for me.
(The main market for Romance Novels,
the industry I’m building a business in,
is women.)
Over 121 million Americans
are non-white.
Again, that’s a huge market.
Small businesses can’t sell to everyone.
We simply don’t have the resources.
Consider playing in a space
where you’re not disadvantaged.