By k | December 4, 2017 - 6:00 am - Posted in New Business Development

The white guy’s network
is still alive
and well
and very strong
in the US.

Seth Godin
has a great post
on how to compete
with folks
having that advantage.

As a business builder,
I prefer not to compete.

Women are 50.8 percent
of the population in the US,
157 million people.
That’s a big enough market for me.

(The main market for Romance Novels,
the industry I’m building a business in,
is women.)

Over 121 million Americans
are non-white.

Again, that’s a huge market.

Small businesses can’t sell to everyone.
We simply don’t have the resources.

Consider playing in a space
where you’re not disadvantaged.

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