One of a romance writer’s primary tasks
is to ensure the reader (customer)
cares about the main character
as soon as possible.
This emotional connection
is what sells books (products).
Why?
Because most humans
crave emotional connection.
Desperately.
“In their race to out-Walmart Walmart,
retailers everywhere forgot
the real reason we need stores.
Because shopping together
makes us feel connected.
Because it’s fun.
Because there’s something
about the shopping
that’s almost as good
(or even better)
than the buying part.”
Connection is something
small businesses are better
at supplying
than large businesses are.
It is a huge competitive advantage
we have.
Use it.