By k | November 27, 2017 - 6:00 am - Posted in New Business Development

Most talented writers can write
a half-decent story
in almost any genre
(subset of an industry).

Half-decent, however,
isn’t good enough
in a crowded market
(and almost all markets
are crowded).

We need to create amazing
(but that doesn’t mean perfect)
products that will wow

It is easier to do that
if we utilize our specific gifts.

One of my gifts as a writer
(a product developer)
is world building.
I’m awesome at it.

But I had a great relationship
with a huge New York publisher
who wanted me to write contemporary romance
(a subset of the industry).
The readers (customers) in that subgenre
don’t value world building.
It doesn’t excite them.
They prefer it be minimized.

I moved to a subgenre
that DID value world building.
My sales went from next to nothing
to bestseller list levels.

That’s what happens
when our strengths
are being utilized.

Are you in a position or industry
where your strengths are valued
and utilized?

This entry was posted on Monday, November 27th, 2017 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.