The next story (product)
I was to write
was going to be happy
and light in tone.
The issue is…
the holidays make many people
(customers and prospects)
grumpy.
It is difficult to write
light and happy
when I’m surrounded
by grumpy people.
I switched
to an angry, fierce
enemies to lovers story
(product).
Every time
someone is grumpy
with me
I funnel that feeling into the story.
This is making the story
powerful and gripping.
It is a better product
because of the unhappy folks around me.
There is a way to use
every emotion swirling around you
and inside you.
Note what those emotions are
and then use them
to benefit your business.