I have a fairly sizable readership
(customer base)
in a specific romance niche.
I get messages every dang day
from other writers
(the competition)
asking me for my ‘secret.’
My secret?
I have personally communicated
with almost every reader (customer)
I have,
often more than once.
I post in a Facebook group.
One reader comments.
I chat with this reader.
She buys my book.
I tweet a popular industry hashtag.
One reader tweets back.
We chat.
She buys my book.
Do that again
5,000 times
and you’ll have a sizable readership
(customer base).
Is it fast?
Is it sexy?
No.
It is a slow, not-at-all glamorous,
a bit of a grind,
but it works.
Normally I never hear
from that newer writer again.
She is searching for
the secret to quick, easy sales,
and the reality is…
that ‘secret’ rarely works.
I suggest you do both.
While looking for the secret
to quick sales,
work on the slow and steady method.